We produce and receive persuasive messages on a daily basis, but we often keep thinking about how we present the arguments we make or the quality of the arguments we receive. In this section, we learn the components of an argument, how to choose a good compelling language theme and how to adapt and organize a compelling message. The final type of claim is a personal value claim that advocates a judgment on something (for example.B.c`s good or bad, it`s good or bad, it`s beautiful or ugly, it`s moral or immoral), or an assertion where the spokesperson is in favor of an affirmation of judgment on something (for example. B is good or bad, it`s good or bad, it`s beautiful or ugly, it`s beautiful or ugly, it`s beautiful or ugly, moral or immoral). Make them curious about the subject and build the tension. In the fourth century BC, Aristotle began studying the public practices of the ruling class in Athenian society. For two years, he observed the rhetoric of the men who spoke in the Assembly and in court. In the end, he wrote rhetoric to explain his theories about what he saw. Among his many conclusions, which have been the basis of the study of communication for centuries, was the classification of convincing calls in ethos, logos and pathos. Over the years, Aristotle`s original understanding has been refined and, by definition, imitating for these terms, due to greater psychological research. Convincing speeches include the following phrases: fact, value and politics.
Other factual assertions, to which it is not easy to respond with evidence, are predictions of what may or may not happen. They could, for example, give a speech on the future of climate change or the future of terrorism in the United States. Although there are signs that something is going to happen in the future, unless you`re a psychic, you don`t really know what`s going to happen in the future. A negative emotion that is useful and can be used ethically is fear. When they think about it, we do a number of things in life to avoid negative consequences, and therefore out of fear. Why not drive 100 miles per hour on the Interstate? Fear of having a ticket, fear of paying more for insurance, fear of a crash, fear of hurting us or others. Fear is not always applicable to a particular subject, but research shows that calls to mild anxiety are very useful in certain circumstances. In case of calls to fear, the speaker must: more than 2000 years before Monroe, Aristotle defined the pillars of a good speech of persuasion. According to him, one of the most important values of a good speaker is ethics – or credibility. In addition, as has already been said, listeners have a mental dialogue with the spokesperson or, at the very least, the content of the spokesperson in a convincing speech. They are rebutted or counter-arguments. These reservations were mentioned (as in the member of the public wants to believe the spokesperson, but has reluctance to do so).
You could call it “yes-but” – the spectators say in their heads: “Yes, I see what you`re fighting, but.” These reservations can be very strong, because the bias is in turn to be reluctant to lose and not to change our actions or our convictions.